Honda

Web application

Design direction

Brief

Enable Honda customers to build their ideal car within budget.

Concept

Eliminated the need for error messaging, simplifying the logic and development. Designed a non-linear process that gives users maximum freedom around choices whilst understanding the dependencies. An integrated approach that doesn't force the user make the same selections twice, whilst considering journeys around the returning visits.

Role

Working within a specific configurator stream to the Honda framework, I was the lead design and responsible for the output and final delivery for the configurator, working closely with UX, whilst managing designers, tech and content.

Tesco

Vision

Design direction

Brief

Make online grocery shopping a service for better living, for both existing customers and attracting new customers, through freshness, quality and service innovation.

Concept

Plan: Inspiration can come at anytime, we wanted to make it super easy taking the chore out of shopping. Shop: Sharing knowledge and passion for food so they feel guided through the process. Cook: Inspire trust in the freshness, whilst helping them cook their food at its very best and avoid food waste.

Role

Working within a small blended team (UX, creative-tech and strategy) we created a number integrated solutions through social, web and data, workshopping with the client throughout the process.

EON

Web application

Concept & design

Brief

Best deal for you - Re-Defining the E.ON Offer and it’s products

Concept

We created a real-time graph that changed as the user made selections. This simplified the complexity of the different product offerings presenting them in a simple and transparent manner, whilst educating and rewarding them through the journey.

Role

I was the Lead design on the project, working within a small team I was responsible for the concept, design and documentation.

About me

A forward thinking digital designer with over 10 years UK and international experience. With a focus on craft, innovation and technical execution, I’m responsible for leading projects successfully from scamps to build, solving problems and briefs. In doing this the process and collaboration between multi disciplines is paramount in order to create a unique experience and product and this is at the very heart of what I believe in.

You can normally find me working complete with a wacom pen, a mug of Rooibos tea and a pair of Sennheisers. In my spare time I can be found near mountains on my bike hurtling down pieces of muddy singletrack. Later that evening I can be found fixing what I broke.

Experience

Design director

2013 - 2014

Led the successful Agile delivery of a responsive framework and car configurator web application for the multi product divisions of Honda Europe. The program had a number of large market releases, working Agile iteratively from concept to build we were able to deliver client ready products at the end of each sprint. Collaboration was key working with UX, Tech, QA and user research. I was also responsible for a number of designers both interactive and content.

Senior designer

2011 - 2013

Brought the first simplified utility comparison tool to market for EON, before it’s competitors and government legliisation.

Deployed to BT for six months to head up the design and delivery of the responsive news portal and email web service, working Agile and with third party clients; Virtusa, Google and Critical Path.

Other clients include: Tesco, Coca-Cola, Lloyds TSB & Astra Zeneca, proving design direction on projects, pitches and the maintance and enhancements of live sites. Always hands on. As a lead and line manager I was responsible for appraisals, objectives and mentoring.

Senior designer

Freelance

2011

I worked on a number of campaigns, succesful pitch wins and site builds. Working in boutique agencies sometimes solo to the larger more well respected names, collaborating with multi disciplines whilst working in large design teams.

Agencies: Critical Mass, BBH, Saint & True

Clients: Adidas, Google, Dulux, KFC & Revlon